Find a UK business you can realistically start
Tell the Launch Studio your budget, skills and time, and it generates three ranked business ideas matched to you — each with a first-90-days plan, startup costs, a revenue model, an honest viability rating and the legal steps to set it up. Already trading and struggling? Switch to the rescue planner for a turnaround.
"What business should I start?" is the hardest question for a first-time founder — and most idea lists ignore your money, your skills and your time. The Business Launch Studio is different: it brainstorms against your real constraints, rejects the ones that do not fit, and gives you three grounded options with a plan for each. No promise of success — just a realistic, evidence-anchored starting point.
What is the Business Launch Studio?
The Launch Studio is Dogetlawyer's business idea generator and startup planner for the UK and Ireland. Instead of a generic "50 business ideas" article, it produces a small number of ideas tailored to you and turns each into a concrete first plan: what to do in the first 90 days, what it costs to start, how it makes money, the main risks and how to reduce them, and the documents and registrations you will need. It also includes a separate rescue planner for owners whose existing business is under pressure.
What you get
Three ranked ideas
Budget-, skills- and time-matched opportunities — professional services, trades, local, online, SaaS and more — not a random list.
A first-90-days plan
Step-by-step actions for each idea, with dos and don'ts and the challenges to expect, so you know what to do on day one.
Costs & revenue model
A startup-cost band and how the idea actually makes money — so you can see what you are signing up for before you spend.
Honest viability rating
A suitability ring and an execution-difficulty band (lower / moderate / higher), anchored to dated survival statistics — never a fake success probability.
Validate before you spend
Concrete, evidence-gathering steps to test demand cheaply before you commit real money.
Legal set-up steps
The registrations, licences and documents each idea needs — each with a one-click route to draft it with the AI Lawyer.
How it works
Tell it about you
Your country, budget, experience, time available and the kind of work you want — a short, friendly wizard, not a business-plan template.
Optionally add your background
Attach a CV, accounts or a rough plan and the ideas are shaped around your real skills and resources.
Get three grounded ideas
Each with its plan, costs, revenue model, honest ratings and validation steps — ready to explore, print or take to an adviser.
Launch with the right paperwork
Turn any idea into real documents with the AI Lawyer, and book a professional through Tele-legal when you want a second opinion.
Fix My Business — the rescue planner
If you are already trading and worried about cash, debt or survival, switch to the turnaround side of the Studio. It works out your cash runway and builds a staged rescue plan — this week, then 30, 60 and 90 days — with lawful cost cuts, revenue fixes, and a plain-English view of your legal position (for example wrongful-trading duties and the difference between a company voluntary arrangement and personal insolvency routes). Crucially, it tells you honestly when to bring in an accountant, solicitor or licensed insolvency practitioner — and lets you book one in a couple of clicks.
Founder visa & global hub routes
Thinking bigger than the UK? The Studio can rate how well an idea aligns with the criteria of founder and startup routes such as the UK Innovator Founder visa and selected international hubs. Every rating assesses the idea against published route criteria — it is not an assessment of your personal eligibility, which only an immigration professional can give.
Frequently asked questions
Is the business idea generator free?
How does it decide which ideas to suggest?
Are the viability scores a promise the business will work?
Can it help if I have a very small budget?
What is the "Fix my business" rescue planner?
Does it give immigration or visa advice?
Will it help me register the business and get the paperwork?
Does it cover Ireland too?
Start with an idea you can actually execute
Three grounded opportunities, a plan for each, and the honest risks — in about two minutes. Free to start, no card required.
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Last reviewed 26 July 2026. Viability ratings are indicative and anchored to published survival statistics, not guarantees; this is business information, not regulated financial or immigration advice. Founder-route ratings assess the idea against published criteria, not personal eligibility.